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Article

Is Your Website Mobile-First?

Having a mobile-friendly website is one that correctly displays on mobile and handheld devices. This makes for a streamlined experience for your dealership staff and online car shoppers when viewing your website.

Close More Deals with Your Digital Retailing Tools

Article

Close More Deals with Your Digital Retailing Tools

Amanda Hilerio, eCommerce Performance Manager at Dealer.com, recently spoke to dealers about how to take their digital retailing game to the next level.

5 Ways to Build Trust with Modern Car Buyers

Article

5 Ways to Build Trust with Modern Car Buyers

Even with digital sales methods, dealerships need to bolster consumer relationships to meet their goals. Ensuring that the digital sales process is developed and grounded in trust ultimately benefits both the car buyer leads and the dealership. Here are five ways your dealership can build trust with modern car buyers.

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Blog

Marketing in a Cookie-less Future

Automotive internet marketing is changing. Third-party cookies are going away for good. So, what does that mean for your dealership?

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Videos

Differentiate Your Digital Buying Experience to Stand Out from Your Competition

Watch the webinar to see how your dealership can stand out from the crowd to offer a distinct digital buying experience.

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Differentiate Your Digital Buying Experience

Learn best practices for creating a better car buying processes so you’re implementing new digital shopping experiences that your competitors can’t match.

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Article

How the Right Partnership and Personalization Deliver a Premium Consumer Experience

Personalization is critical to the car shopping, buying, and ownership journey. Learn how to make that experience immersive, valuable, memorable, and relevant to a digital consumer.

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Article

Survive the Cookiepocalypse: A How-To Guide

The next big challenge is already on its way — “the cookiepocalypse!” Don’t be fooled by the deceptively sweet name — the cookiepocalypse has the potential to upend the way your dealership currently connects with customers. Fortunately, there’s a sure way to protect your business from digital disaster, and it’s already in your possession — your own data.

Article

Marketing in a Lean Inventory Environment

Given today’s inventory shortage challenges, it can be tempting to cut back on advertising. After all, what’s the point in marketing what you don’t have as much inventory to sell (or something like this). But experience has shown that cutting advertising can lead to significant, long-term setbacks.

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Article

Are Negative Reviews Discouraging Your Potential Customers?

You can do everything possible to give your customers an excellent buying experience, but if the right customer leaves the wrong kind of review, it can—and probably will—negatively impact future sales opportunities. That’s why it’s so important for your dealership to actively manage its reputation online, and that includes prioritizing the positive reviews and leveraging them in your marketing materials.

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Article

Creating a Cohesive Digital Retailing Strategy

As the industry changes to cater to customer preferences for online car shopping, implementing a digital retailing strategy has been on the mind of many dealers. See our chat about the role people, processes, and technology play in creating a cohesive digital strategy.

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Article

Are You Getting Quality Digital Traffic?

Not all digital traffic is quality digital traffic. When developing a digital marketing strategy, your dealership can learn from the mistakes of these early marketers by focusing on the right metrics and by trading in high numbers for healthy results.

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Article

Are You Getting Enough Digital Traffic?

In this new world of automotive sales, dealers must constantly evaluate their digital marketing practices and make adjustments to keep up with today’s consumer demands. And the best place to start this evaluation is by checking your digital traffic.

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Article

Pop Quiz: Can You Answer These  5  Questions  About  Website User Experience?

It takes more than fast site speed and attractive pages to please today’s consumers, and it can be daunting or confusing to begin steps toward building a better website experience. Sometimes, it takes learning the fundamentals about UX and a mindset change to start improving your digital traffic and conversions.

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Article

Are You Up to Speed on the Google Page Experience Update?

Google will be updating their search algorithm to include a signal called Page Experience. It should be a priority for developers, marketers, and owners of automotive websites to understand what page experience is and how it will impact digital presence.

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Article

3 Takeaways from the Recent Evolution of Automotive Digital Retailing

Well before 2020, and the disruptions that occurred during this tumultuous year, dealers have known that automotive retail is destined to increasingly take place online. In this post, we share insights into the state of digital retailing and how these tools are evolving to meet consumer needs.

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Article

3 Ways to Offer Shoppers a Differentiated Digital Experience

From browsing inventory and researching a model, to submitting a lead and reviewing your customer service, there are several points along the buying journey where you can differentiate your dealership and keep your customers coming back for more.

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Article

Tips for Personalizing Marketing Initiatives to Drive Site Traffic

It’s been a long time coming, and there is no going back now: your dealership website merits just as much attention as your showroom floor.

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Article

Why Ease and Efficiency Matter in Website Innovation

By Bob George, AVP Product Management for Dealer.com More than ever before, consumers in the automotive industry expect a personalized and intuitive digital shopping experience. Whether in market for a new vehicle or service for their current ride, today’s shoppers are looking for ease and efficiency on their path to purchase. And this trend is transforming how dealers meet their customers: online.  While the catalyst and rate of adoption in 2020 caught many off guard, industry insiders have anticipated this happen. This development has been years in the making and building momentum in other

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Article

Breaking Down the Online and In-store Divide for Shoppers

Learn how data and insights gathered during the consumer’s path to purchase can help you guide your customers through a more personalized and meaningful online buying experience.

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