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Home / Data and Insights

Data and Insights

Blog

The Do’s and Don’ts of Using AI to Evaluate Your Website

AI tools like ChatGPT, Claude, Gemini, and Perplexity can help marketers research faster and uncover website opportunities. But when it comes to evaluating website performance, AI should support the a…

Blog

Myth vs. Fact: Why LLMs Aren’t Reliable Website Analysis Tools

AI large language models (LLMs) like ChatGPT, Claude, and Gemini are incredibly useful. They can summarize information, generate content, and help users explore ideas faster than ever before. But as o…

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Why LLMs Make Great Assistants, but Poor Website Analysis Tools blog feature image

Blog

Why LLMs Make Great Assistants, but Poor Website Analysis Tools

Artificial intelligence platforms like ChatGPT, Claude, Gemini, and others have transformed the way marketers, dealers, and digital teams work. They can summarize documents, generate content, brainstorm ideas, and help users understand complex website topics in seconds. But as these tools become more powerful, a common misconception has emerged: that they can reliably analyze, audit, or

How AI Improves Dealership Website Performance

Blog

When Innovation Leads, Performance Follows

A closer look at how Dealer.com is turning AI into real dealer outcomes The automotive industry is not slowing down, and expectations for dealers are rising just as quickly. New search behaviors, evolving shopper expectations, and rapid advances in AI are reshaping how customers discover, evaluate, and choose their next vehicle. Innovation alone is not enough. Real performance comes from applying it

eBook

Unlock the Power of AI for Your Dealership

Performance. Personalization. Presence. Discover how Dealer.com’s AI-powered platform is transforming automotive retail with our AI lookbook—helping dealerships like yours get found, engage more shoppers, and drive measurable results. What’s Inside: Whether you want to accelerate your digital storefront, optimize your marketing, or future-proof your online presence, this guide gives you the insights and strategies you need to become more comfortable with

Blog

Checklist: How to Evaluate Automotive AI Vendors

Summary: Selecting an AI partner isn’t just about technology—it’s about finding a solution that drives measurable results for your dealership. From evaluating capabilities and compatibility to ensuring ROI and innovation, this checklist helps you ask the right questions before you commit. Choosing the right AI vendor is critical for your dealership’s digital transformation. Use this checklist to ensure your

Blog

How to Power Dealership Success with AI

Summary: As AI transforms the automotive industry, dealerships that embrace it will lead the way. From personalized marketing to automated workflows and data-driven insights, artificial intelligence helps dealers save time, boost profitability, and deliver the digital-first experience today’s car buyers expect. If you’re not leveraging AI yet, now is the time to start. As a car dealership owner,

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Article

Putting Data to Work for Your Dealership

Knowing who your customers are and what they’ve been looking at on your website and browsing behavior can be a huge competitive advantage for your dealership. But how do you get this data and act on it? With advanced AI, you can not only collect this data but also instantly analyze it to uncover actionable insights

Connecting and personalizing the shopper experience

Article

Connecting and Personalizing the Shopper Experience

Power your dealership’s profitability by fully integrating online marketing with the CRM. Selling cars would be a whole lot easier if you could tell which customers are ready to buy and which ones are “just looking.” It would also be great if you knew from the start which vehicles a customer is considering and what

Blog

Elevate Your Digital Marketing With Five Essential Insights From Cox Automotive’s Car Buyer Journey

Gaining insights into auto industry best practices is crucial. Understanding the car buyer’s journey is an essential step for automotive marketing professionals looking to drive engagement and boost sales. The 2023 Cox Automotive Car Buyer Journey study has provided a wealth of information that can significantly enhance your digital marketing strategy. Here, we distill the

2822_DDC_WebsitePerformanceOpt_DIGITAL_Assets_V3

Blog

Optimize your website to drive customer engagement and conversions

We are committed to partnering with our clients to provide a best-in-class website user experience and have created a comprehensive playbook sharing just how. Discover key metrics for website performance, learn how to assess your site’s status, and explore strategies to enhance user engagement. The playbook spells out how you can maximize the value of

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Article

The Cookieless Future has Arrived

As a leading provider of digital marketing solutions for the automotive industry, Cox Automotive has been closely watching and keeping our partners apprised of developments that affect their ability to reach consumers and grow their business.  For nearly two years, we have been anticipating a time when consumers’ desire for web browsing privacy – and

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